Overthrow II

Overthrow II, explores the 10 different challenger strategies, or narratives, used most powerfully today. Slippy Media was commissioned by phd Worldwide to photograph the ten global brands featured in the book and interview several of the brand CMOs on camera.

 
Pascal van Ham, Marketing Director, Tony’s Chocolonely. Photographed at the brand's Amsterdam HQ.
Tom Thirlwall, Chief Executive Officer, COPA90. Photographed in London
Tom Klein, Chief Marketing Officer, Mailchimp. Photographed in Atlanta, USA .
Kip Fulks, Co-founder, Under Armour. Photographed in New York.
Mark Adams, Managing Director of Vitsoe. Photographed in the UK.
Wilkin Lee, UK Sales and Marketing Director, Xiaomi. Photographed at the flagship Mi store in London.
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